Areas of Expertise
Branding & Visual Identity
Marketing Design
Art Direction
Handlettering
Hey there! I’m Kelly O’Connell, a graphic designer born and raised in Brooklyn.
I love watching a brand come to life. I have spent most of my career working in-house at companies such as Baked by Melissa, IrishCentral, and JNF. I’ve had the pleasure of working in-house at places like Baked by Melissa, IrishCentral, and JNF, where I focused on the little details that make a brand stand out. I enjoy wearing many hats—whether it’s creating digital assets like newsletters and social media graphics, illustrating packaging, or designing print materials for events and mailers. In my free time, I take on freelance projects like logo design, merchandising, and menu design. I especially love working in the hospitality space—there’s something special about seeing my work enjoyed in real life!
When I’m not working, I’m probably hand-lettering Bravo quotes (I’m a Bravoholic), drawing maps of my favorite places, or just doodling for fun.
Please reach out if you have any questions about my work or just want to say hello!
Awards & Publications
2019 AGDA Identity Finalist -Bazzair
2019 AGDA Identity Finalist - Vignette
2019 AGDA Print Finalist - Rogue
2019 AGDA Print Finalist - Jimmy Buffett Album
Here There Exhibit
Gold Ribbon Indigo Awards 2020 - Spinningfields Movie Festival
Silver Ribbon Indigo Awards 2020 -Rogue Magazine